Athleisure is a girl's best friend

I recently found myself explaining to a male coworker what "athleisure" is. We have a super casual office dress policy and when the boss is away I tend to partake in athleisure #sorrynotsorry. So I really started thinking how did the whole athleisure movement get started? I pin it down to one company really... Lululemon. When Lululemon came out with their high end workout gear that also made a style statement the idea that athletic gear and fashion could merge became relevant. Since then we have seen the re-emergence of brands like Adidas, Reebok, and Champion that had once become "boring" and have now come out with trendy new lines. Personally, I hope the athleisure trend is here to stay since I basically live in cool leggings and workout jackets.